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AI and Advocacy
AI is changing how advocacy happens. This piece examines where it adds value, where governance still matters, and how associations can use both to strengthen their role as a trusted industry voice.
From Insight to Influence
Policymakers are under pressure to act quickly and confidently. This piece explores how associations are using aggregated industry data to strengthen credibility, increase relevance, and influence outcomes.
Associations Have Something Increasingly Rare Right Now.
Associations already hold something increasingly rare: trust. The opportunity now is to turn that trust into actionable insight. This piece explores how associations can use data and collective intelligence to deliver clearer, more credible guidance to members—and strengthen their role as the industry’s most trusted source.
Insights and Takeaways from Sara Feuling’s Winter Leadership Conference Session
In this reflection from Sara Feuling, P.E., Senior Director of Portfolio Management at the Association of Equipment Manufacturers (AEM), she shares how her team rethought data not just as numbers, but as a leadership tool. By moving from scattered metrics to strategic insights, AEM gained clarity on what matters most—and how to act on it.
CMA Insights
Insights and Takeaways from CMA Winter Leadership Conference Session
Collective Intelligence: The Future of Association Value
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